Search Engine Optimization (SEO) is the process of increasing the visibility and improving the ranking of a website on the “natural” (organic or unpaid) SERPs by implementing SEO best practices. Various techniques exist including the production of quality content using competitive keywords, building a strong online network, and a clear website architecture.
Being ranked first on Google requires coordinating a good keyword strategy, onsite optimisation, quality content, and link building. We find and analyse keywords that need to be targeted and look at how relevant and competitive they are. It is always a matter of how competitive a particular keyword can be compared to how many qualified visits it can bring. From there, we will generate great content that people can’t resist sharing.