[ SEO ]
SEO Singapore: Why Your Business Can Never Go Wrong With SEO ?
Let me start by being blunt. If your business doesn’t have a website, you are basically groping in the dark. Your aspirations of one day breaking even, going toe to toe with the biggest multinationals of this world, or achieving a competitive edge, is simply a fleeting idea. You need SEO Singapore if you are to catapult your business to success and have an edge over your competitors.
We live in a fast paced world where adapting to changing trends every now and then is the surest way to survive the tough opposition of your competitors, increase return on investment, and exceed the expectations of your customers. In Singapore, a good chunk of businesses already understand this.
If you are just a beginner, the term SEO might seem completely foreign to you. Well, you are not alone. Even the experts in the SEO industry were once greenhorns, say clueless, but their desire to learn made them the experts they are today.
Search engine optimization, aptly abbreviated as SEO, is the process of optimizing your web pages with the sole aim of increasing traffic to your website. Simply put, it refers to using a number of strategies for the purposes of ranking your website in search engine result pages (SERPs) when a user searches for specific phrases or words.
Does SEO Singapore Matter In Marketing?
Of course, if you are just getting started with SEO, you might wonder or ask yourself why this matters. Let me paint a picture for you. What happens when you look around your household and feel like you need to replace some things? Maybe you need a new television? Replace a broken washing machine? Or simply find a restaurant that offers the best Chinese food?
How do you usually go about getting information? Do you pick up your phone and call your best friend for recommendations? Maybe.
But given the fact that we have different tastes and preferences, that might lead to more unnecessary confusion. Instead, you probably do the research yourself online, right?
You’d type on your preferred device “best Chinese restaurants near me”, “best 55 inches smart TV”, and “best budget washing machine”, for example. Such a simple search and Google, Bing, Yahoo, or whatever your preferred search engine is, will bombard you with hundreds of results.
The search engines are basically giving you results on what they believe would be the most useful information based on the keywords or phrases you used.
Believe it or not, all the sites you see ranking at the top did not get there by accident. They are there because they contain quality and well-optimized content and inadvertently used SEO to help search engines such as Google, Yahoo, or Bing to better understand their content.
In light of this, to answer your question, SEO does matter in marketing and is the most potent way to gain organic traffic!
Types of SEO
Now that you have an understanding of what SEO is, perhaps it’s better if we shifted focus to the different types of SEO. I mean, before you can even embark on the task of optimizing your website, it is only imperative that you have a clear understanding of the different types of SEO.
To help you in this regard, we are going to shed light on the 3 main types of SEO you need to know if your search engine optimization campaign is to be a success. These are:
- On-page SEO
- Off-page SEO
- Technical SEO
On-page SEO basically refers to a number of strategies employed to optimize a particular page or pages on your site. On-page SEO techniques are instrumental in helping your website appear in relevant search engine results. They are a set of strategies that you can directly control with the sole aim of increasing your site visibility as well as organic traffic.
To give you a clear understanding, on-page SEO is used to optimize the following elements of your website:
- Title tags
- Meta descriptions
- Heading tags
- Alt tags
- Internal links
Simply put, on-page SEO techniques examples include:
- Creating quality content that is optimized with keywords and appeals to your target audience.
- Making your site more user friendly and easy to navigate
- Including keywords in your title tags, heading tags, URLs, as well as meta descriptions
- Improving the design of your website so that its not only aesthetically appealing but also easy to use
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I understand that doing all these by yourself can be a tad difficult especially if you have no SEO expertise. This, however, shouldn’t give you sleepless nights. Wild has the experience, the expertise, and the goodwill to ensure that you get to the top of search engines through effective on-page SEO techniques and strategies!
SEO Singapore : Off-page SEO
While on-page SEO relates to aspects or elements of your website that you can control, off-page SEO refers to aspects or rather factors to your website that you have no direct control over. Think along the lines of earning backlinks. Backlinks refer to links from other sites to your website.
Google, for a fact, uses the quality as well as the quantity of links to your site to determine relevancy and reputability of your site.
In a nutshell, off-page SEO entails increasing the quantity of natural links, built links, and created links to your website. Some surefire off-page SEO techniques/strategies include:
- Sharing content on social media pages with the sole aim of gaining traction
- Creating qualitative and highly linkable content. Think along the lines of infographics, guides, etc.
- Reaching out to influencers/bloggers and imploring them to put a link in their posts that points to your site
Technical SEO primarily focuses on non-content elements of your website. It focuses on server optimization and the backend structure of your website. Good technical SEO strategies serve to improve a site’s readability, user experience, and helps search engines to rank your website highly. Simply put, Technical SEO entails or relates to:
- Site speed
- Structured data
- Site architecture
Checking the state of your technical SEO can be a complex undertaking. However, with Wild at your back, and being an industry leader with proven experience in SEO in Singapore, you can be rest assured that an audit of your technical SEO will be handled with professionals with a proven mettle for success!
2022 SEO trends
You will agree with me that search engine algorithms are not static. They evolve all the time. As such, you need to also change with the latest trends if you are to remain competitive in Singapore and beyond.
I don’t know about you but if you are keen on achieving a competitive edge, then you should watch out on the following SEO trends that are dominating the digital marketing industry in 2021.
If you are yet to fully embrace and optimise your site for visual search in 2021, you will probably be lagging behind soon. With more people using visual search following the successful launch of visual search technology (google lens app), expect it to become an SEO game changer in the coming months.
Google lens app makes it possible for individuals to take photos, scan them, and look for similar photos on the web.
The fact that the app can identify a jaw dropping 1 billion objects is itself a testimony of how far Google is willing to go to enhance customer satisfaction. Optimise your site for visual search and this will translate into your website becoming more mobile friendly, your customers finding it easy to shop, translate languages, read reviews, look for landmarks and many more!
Core Web Vitals
Core web vitals, in simple terms, refer to a set of metrics that have a direct impact on your SEO ranking. Think along the lines of visual stability, site loading, and interactivity.
Core web vitals was introduced by Google in 2020 and has quickly become instrumental in SEO optimisation strategy. With core web vitals, you have to take into consideration a number of aspects such as mobile-friendliness, user experience, HTTPS security, safe browsing, etc and how they ultimately affect your SEO ranking.
Wild can help you measure your core web vitals and come up with unique SEO strategies that will not only improve your site visibility but also ensure your customers get the best possible experience when interacting with your site.
If you’ve not yet employed or put in motion plans to start a successful video marketing strategy in 2021, you are essentially locking out thousands and millions of your potential consumers. Videos are projected to cover approximately 82% of all web traffic by the year 2022 according to Cisco. Mind you, this is only one year away! So what are you waiting for?
Search intent is, and has always been, at the core of SEO services and this is set to be even more relevant in 2021 onwards. The goal is to essentially create content that aligns or rather matches with the users search intention.
For instance, it goes without saying that users searching for “how to” articles are essentially looking for listicles. In light of this, when formulating your content strategy, ensure that you write “how to” articles in listicles. Failure to do so is a sure way to have your site drop in rankings.
Is SEO In Singapore Worth The Investment
If there is something we can all agree on, it’s a fact that you can’t overlook the importance of SEO to your business. It is a great investment and when done right can provide your business with the much needed boost to achieve a competitive edge.
Your business needs visibility and the only way you can achieve this is through effective SEO strategies. SEO Singapore services are offered by reputable SEO agencies such as Wild and freelancers strewn all over the country. Is it worth your money? Of course, it is.
SEO Singapore services will provide your business with the much needed long term improvements that will keep your business at the top for a long time. SEO ensures that the technical aspects of your business website are optimized to ensure higher ranking and visibility.
It ensures that your pages are properly optimized and that you gain proper backlinks that will catapult your business website to the top of search engines. Have a clear budget, a clear scope of the SEO services you need, and go for an SEO agency in Singapore such as Wild to get value for your money and move your business for ward.
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SEO Singapore : Your best ROI
In a nutshell, SEO Singapore services are key to the lifeblood and survival of your business. We are living in an age where everything revolves online. Traditional forms of seeking for information or shopping are first becoming obsolete. Your business is dealing with savvy customers who no longer make uninformed purchase decisions.
They want to read about your business, the products you are selling, find out about business reputation, how you interact and engage with customers amongst other things.
An online presence is not enough. Ensuring that you are visible and that your website can be easily found is what Wild is all about.
If you are looking for SEO Singapore services, Wild has got you covered. Whether its on-page SEO, Technical SEO, or simply want to carry out an SEO audit of your site, Wild will do it for you! Take the first step today and steer your business to greatness through effective SEO strategies!