Solutions

Social Media Management

Valuing your customers treating them right by building a relationship through quality content

Social Media Management consists of creating attractive content that grabs a reader’s attention and encourages them to share it with their network and followers.

Valuing your customers and prospects and treating them right by building a relationship through quality content will turn them into honest and true brand ambassadors. Facebook, Instagram or LinkedIn campaigns now require storytelling, added value, empathy and contextualisation in order to maximise reach and engagement.

We can help you create and curate content that builds your brand’s online presence, earning users’ trust and confidence.

 

47%

This is the percentage of website traffic that comes from Social Media. That makes Social Media a low-cost and a powerful tool to increase your visibility.
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Be seen

Captivate your clients and create a community on Facebook, Instagram, Linkedin and WeChat. Work with KOLs and influencers to promote your brand, products and services.

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Be heard

Build a stronger voice to reach new audiences locally and globally. Social Media can fuel and increase the reach of your message.

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Get more
sales

Building trust is key in turning a user into a follower, then into a client and finally into a brand ambassador.

Deliverables

  • Audit of the Existing Asset and Strategy
  • Social Brand Guideline Development
  • Social Media Profile Setup & Management
  • Social Page Strategizing, Planning, and Personalization
  • Editorial Calendar: Themes and Goals of the week, Tone of voice, Posts, Headlines, Copy, Graphics, Videos, Hashtags, Links, etc.
  • Format Optimization: Text, Pictures, Video, Carousel, Live, SlideShow, Stories, Canvas, Event, Offer Claim, Lead Generation, Shopping, etc.
  • Social Listening for Brand/Campaign Development & Tracking
  • Hashtag Strategy
  • Community Management
  • Social CRM System
  • Translation and Localization
  • Media Push Strategy
  • Social Media Marketing Training & Consultancy
  • Platforms – Facebook, Instagram, Linkedin, Twitter, Wechat, Weibo, Etc.

Social media audit

Using extensive analytics, we will analyse whether you are building a community that matches and helps you achieve your business objectives. Are you followed by users from countries where you don't operate? Are your paid campaigns targeting the right gender and are the visits you attract converting at an acceptable rate?

Content selection

We determine the right format, content, tone of voice, frequency and time to build an efficient calendar.

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BUSINESS OBJECTIVES

Are you looking for leads? Conversion? A stronger brand awareness? We will help you define your goals.

Strategy definition

We help you determine which social networks are best suited to your business. It might be more useful for you to develop your brand awareness on Instagram while using surgically calibrated Facebook campaigns to convert. Or something entirely different based on a combination of Facebook, Twitter, Instagram, LinkedIn, WeChat, Weibo, etc.

Test & Iterate

We lead A/B testing campaigns to identify the format and content that engage the most and continuously improve your results.

The Peninsula

Promote one of Hong Kong’s most storied shop by implementing social media editorial and advertising strategies, and search engine marketing.

Pernod Ricard

Build a community of Nightlife enthusiasts and Fine beverage connoisseur around best food and beverage deals in Hong Kong.