PPC (pay-per-click) is a type of online advertising where advertisers pay to appear on the top or bottom of the SERP (search engine results page) on search engines like Google, Bing, or Yahoo, or to place ads on social platforms like Facebook, Instagram, or LinkedIn.
The advertiser is charged every time a web user clicks on the ad (cost per click) or sees the ad (cost per impression).
Pay per click results can always be optimised with total costs in mind. It all starts with identifying who and where your ideal audience is and setting a timeframe that is relevant to the size of your campaign.
Then, we select the most appropriate advertising networks for your business, creating optimised campaigns that will bring in a steady stream of quality traffic at the lowest cost. We also measure PPC against other channels to ensure it is only used when cost efficient.