Solutions

Paid
Advertising

Paying search engines like Google, Bing or Yahoo to appear on the top or bottom of the SERP

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PPC (pay-per-click) is a type of online advertising where advertisers pay to appear on the top or bottom of the SERP (search engine results page) on search engines like Google, Bing, or Yahoo, or to place ads on social platforms like Facebook, Instagram, or LinkedIn.

The advertiser is charged every time a web user clicks on the ad (cost per click) or sees the ad (cost per impression).
Pay per click results can always be optimised with total costs in mind. It all starts with identifying who and where your ideal audience is and setting a timeframe that is relevant to the size of your campaign.

Then, we select the most appropriate advertising networks for your business, creating optimised campaigns that will bring in a steady stream of quality traffic at the lowest cost. We also measure PPC against other channels to ensure it is only used when cost efficient.

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79%

This is the percentage of marketers that say Pay-per-Click (PPC) advertising is hugely beneficial for their businesses. Google, LinkedIn, and Facebook and Instagram are the best platforms to receive immediate and quality web traffic
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Get new
prospects

The fastest way to get qualified prospects and acquire new customers is by placing your ads at the top of the Search Engine Results Page.

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Tailored
solutions

You can adjust your ads according to your budget and target market (international, local, the type of audience etc).

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Data
analysis

Tracking is key to measure performance and to monitor your ROI.

Deliverables

  • Search Advertising Campaigns (Google, Yahoo, Bing, Baidu)
  • Display Campaigns
  • Youtube Campaigns
  • Google Shopping Campaigns
  • Keyword Strategy
  • Ads Optimization – Wording, Links, Call to Action, Banners and Extensions
  • Competition & Market Research
  • Campaign Setup & Optimization
  • Social Media Paid Advertising
  • Mobile Advertising
  • Remarketing Campaigns
  • Search Engine Marketing Training & Consultancy

Keyword research

We identify potential target audiences and discover smart and effective keywords. Putting ourselves in your customer's shoes to identify how they search allows us to find advertising opportunities that convert well at a low cost.

PERFORMANCE ANALYSIS

We drive deep analysis to understand performances. Like most other digital marketing solutions, getting the best results with PPC tools lke Google Adwords, Google Search and Google Display means constantly tracking and benchmarking results. It is very often that a specific type of population reacts better, or that some type of product sells better to a specific audience, or that some keywords increase in price seasonally which impacts ROI. We need to be aware and keep track of all the results of your campaigns at all times.

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BUSINESS ANALYSIS

We benchmark your products and services, then identify your needs and budget to set objectives and targets. Depending on the nature of your business, Facebook or Instagram paid campaigns might be more efficient. For B2B businesses, Linkedin is often the way to go, etc.

TAYLOR ADS

We craft tailored ads (content and format) and choose the relevant platforms for your business (Search Advertising and Display Advertising). Your clients are all different. We will group them by different categories and talk to them in a way that makes sense and appeals to them.

TEST & iterate

We will lead A/B testing to identify the format and content that engage the most and improve results. We will start with best practices and hindsight based on what we know about your business to tailor-make your ads. We will then drop out what does not perform well and do more of what performs best in all of the components of the campaigns: more of the images that resonated with your market segments, more in depth segmentation, more of the keywords that convert the best etc.

Kasa Development

Promote a luxury Thai real estate agency, with paid search advertising, email marketing, and content marketing.