5 Key Factors To Consider Before Hiring An SEO Expert in Singapore

Allow me to be the bearer of bad news. If your business website does not rank at the top of search engines (Google, Yahoo, Bing), your potential customers have no clue you exist. Does that sit well with you? Of course not! As a small-medium business in Singapore, you have goals of one day becoming a multinational and going beyond your borders. All about how to find the best SEO expert Singapore.

You want numerous traffic from search engines. You want your site load speed to be quick, the design awesome, the pages well optimized, and your social media marketing strategies on point. How do you achieve that if you are clueless about SEO? Well, an SEO Expert in Singapore might be exactly what you are searching for.

Search Engine Optimization, commonly abbreviated as SEO, entails the process of implementing various strategies to improve your site rankings on search engine result pages (SERPs) and inadvertently increase your site visibility and traffic. An SEO expert in Singapore is a specialist who does exactly that. The job of SEO expert Singapore professionals or agencies such as Wild is:

• Analyzing your website for any issues and implementing proper SEO strategies for it to get the much-needed traffic.
• Read your company’s or businesses’ goals and mission statement to better understand it, identify who your target audience is and ultimately come up with effective SEO strategies to increase search engine rankings and maximize traffic to your website.
• On-page optimization with the sole purpose of producing relevant searches, brand awareness, lead volume, and a positive user experience.
• Proper implantation and maintenance of Meta and title tags, 404 errors and URL redirects.
• Monitoring webmaster tools such as Google search console.
• Working closely with the creative and marketing departments with the aim of coming up with proper strategies to manage social media accounts and increase user engagements.

Of course, the duties of an SEO expert are not limited. The primary goal is to increase sales. All the SEO strategies implemented will be useless if there isn’t a commensurate increase in sales.

Important Factors To Consider Before You Hire An SEO Expert Singapore Agency

As we’ve already mentioned, to achieve a competitive edge, your site needs to be firing on all cylinders. Your pages need to be properly optimized, your HTML title tags on point, internal and external links qualitative, and any structural issues that may prevent search engines from indexing or crawling your website fixed. Looking for an SEO consultant in Singapore?

All these require an SEO expert Singapore be it an individual consultant, an employee or an SEO consulting firm such as Wild. But how do you go about hiring or recruiting an SEO expert in Singapore. What are some of the important factors you should consider?

SEO Experience is key

This is a no brainer, right? You wouldn’t hire a greenhorn with no experience and entrust them with turning around the fortunes of your business. Right? You need an SEO expert that is proven with a good track record in the SEO field.

Someone who can analyze your site, identify problems, suggest solutions, and come up with strategies to rank your website higher.

Granted, anyone can call themselves an expert after practicing for a few months. Go for an individual or SEO consulting agency that understands what SEO is in and out, is knowledgeable with different SEO tactics, has a proven record of ranking sites, and can also advise you on what to avoid in so far as Google penalties are concerned. Discover our Singapore SEO agency here.

SEO expert Singapore : All Round SEO Expert

SEO involves 3 tiers. Technical SEO, on-page SEO, and off-page SEO. Technical SEO is more about the technical aspect of your site. It’s about the structure of your site and what can be done to help search engines crawl and index your pages.

On-page SEO is about tinkering with certain elements of your site to increase ranking. Think along the lines of title tags, HTML tags, keyword optimization, Meta descriptions etc. Off-page SEO on the other hand entails link building and use of social media to increase traffic to your site.

With that said, you should never go for a one dimensional SEO expert. Go for an all-round SEO expert in Singapore who is well conversant with all the 3 tiers of SEO if you are to get the best possible results.

Excellent Communication Skills

Communication is key if any SEO strategy needs to work. The SEO consultant or expert you go for should be able to communicate their ideas, strategies, and solutions in such a way that everyone understands.

He/she should be able to use simplified terms, explain why certain changes need to be made, and how those changes will positively affect the business. You want an SEO expert that will keep you in the loop and be transparent with you throughout the SEO process.

Knowledgeable And Marketing Savvy

Go for an SEO consultant who understands their craft well. It’s not just about fixing certain HTML codes here and there or building quality links. A good expert needs to be knowledgeable and marketing savvy.

They should have a deep understanding of human psychology, how they think, understand the social media landscape, web development, web analytics, content and marketing models just to name a few.

They should understand the basics of marketing and how to create content that speaks to the target market and turns potential customers into returning customers.

Attitude, Drive, And An Understanding Of The Bigger Picture

What is It that drives the SEO consultant you are about to hire? Do they show good work ethics? What kind of attitude do they have towards SEO? Are they just keen on increasing ranking or do they also have a burning desire to increase conversions?

Do they have a clear understanding of your business goals in Singapore and can plan out a roadmap of how to achieve your business goals through SEO? In simple terms, the SEO expert Singapore you go for should have the right drive, attitude, work ethic, and understand your business’s long term goals.

The core objective should be to inadvertently increase sales for your business and help you achieve a competitive edge.

Now that you have an idea of the factors to consider before hiring an SEO expert in Singapore, perhaps you are wondering what questions you need to ask an SEO consultant.

Before making the decision to hire an SEO expert, be it an individual or SEO agency, you need to ask a number of questions to ensure that you get the best person for the job. Without further ado, let’s get into some of the questions you need to ask.

Can I Have A Look At The List Of Your Past And Current Clients?

A professional SEO expert Singapore agency should have no problem sharing with you a list of the clients they have worked with in the past as well as a list of clients they are working with currently. This is instrumental in helping you have a sneak peek of their expertise, gauge how potent their SEO strategy is, as well as verify that they are capable of doing what they claim to be good in.

Do You Wholly Adhere To White SEO Practices?

The rule of the thumb is, you need to enlist the services of an SEO expert that adheres to the search engine’s web master’s best practices. Any SEO consultant that engages in black hat SEO (use of spammy links, generating spammy content, bogus hidden text, etc.) should be avoided at all costs. You should go for an SEO professional that wholly adheres to white hat SEO practices. You don’t want a situation whereby your business website is banned by Google because of bad webmaster SEO practices.

How Do You Intend To Improve My Search Engine Rankings?

Of course, the sole objective of hiring an SEO expert in Singapore is to increase search engine rankings as well as conversions. You want an SEO specialist that not only understands what he is doing but also has a clear road map of how they intend to do so.

A good SEO Expert Singapore should openly discuss the strategies they intend to use to increase search engine rankings, provide a clear roadmap of how they intend to achieve the same, as well as provide an estimation of how long it will take to start seeing results.

How Much Would It Cost Me And What Are Your Payment Terms?

You are working on a budget. As such, the SEO specialist should be able to clearly tell you how much the project would cost you and the terms of payment. For instance, will they be paid on an hourly basis? Per project? Or by retainer?

In a nutshell, an SEO expert in Singapore plays an integral role as far as the increase in search engine rankings for your website is concerned. Go for an expert that has a proven track record, adheres to best webmaster practices, has a list of past and current satisfied clients, and can help your business turn leads into sales.

If you are at a crossroad, Wild can help you get your site back on track within no time and at affordable rates!