[ SEO ]
What To Look Out For When Going For An SEO Consultant In Singapore ?
The potential for growth is there. You have the right product/service. Your customer service is on point. You have a definite target market. You know who your competitors in Singapore are. You’ve done everything by the book and you can see results. However, you feel as if you are not there yet. Something just doesn’t feel right. All about SEO consultant Singapore just below.
On the ground, things seem to pick up. However, your business website is not bringing in the anticipated results. The traffic is where you want it to be.
There is a high bounce rate. The site loading speed is low and you’ve had to grapple with some sort of disgruntlement from potential customers who discovered your business online.
What is it that you are doing wrong? To get the right diagnosis of your website and what is not working, it’s about time you enlisted the services of an SEO consultant in Singapore.
A consultant is an expert in a certain field (think matters, account, law, therapy and what not). A consultant’s job is to help you fill gaps, identify issues, analyze, and offer solutions to make your business break even and romp in the anticipated returns. An SEO consultant in Singapore is basically a person whose core duty is to provide individuals and businesses in Singapore with professional advice on how they can optimize their websites to rank higher in search engine result pages (SERPs).
Simply put, an SEO consultant Singapore analyzes the following as regards your business website:
- Site’s HTML code
- Site speed
Yes, you might have the capital, the manpower, a great product/service, and the skills and know-how to run your business. However, if your business website is not optimized to bring in organic traffic and increase sales, you are doomed. Why? Well, we live in the internet age.
People go online to read about products, find your business, engage and interact with your business online, and ultimately make buying decisions. What do you think will happen if they find the design of your website unappealing? The site speed so slow? The links on your website broken? Tragic, right?
To avoid all these and set your Singapore business on the path of success, an SEO consultant in Singapore is all that you need. However, it’s important to make an informed decision. On that wavelength, what are some of the things you should consider before hiring an SEO consultant in Singapore?
A Quick Fix Is A Mirage : There Is No Such Thing
I understand that you are itching to get back on track and start seeing immediate results. I hate to bust your bubble but there is no such thing as a quick fix when it comes to SEO. SEO consultants primarily are hired to: fix a problem with the site (think along the lines of a Google penalty or a technical issue), and help improve a sites ranking.
One thing that irks me is the fake promises sold online by crooked SEO consultants. A simple search online and you will come across SEO consulting firms in Singapore that promise what I would term as outrageous. They will bait you with promises of how they will turn around your fortunes and deliver results within a couple of days.
This is nothing short of a bait. An attempt to romp in unsuspecting, gullible, and unknowledgeable business men in Singapore.
An astute, respected, and tried and tested SEO Consultant agency in Singapore such as Wild will not just shoot from the hip. They will be upfront with you on what it takes to salvage your site and the steps they will take to ensure your site is back in the game. Avoid quick fixes!
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Go for SEO consultants in Singapore that under-promise and over-deliver!
The core responsibility of an SEO consultant Singapore is to increase your business exposure, brand awareness, and increase organic traffic. They are, by no means, compensation to a poor product/service you are offering or a magic wand that will sweep the shortcomings of your customer support under the rug.
You might be getting huge traffic on your website, your customer support phones might be ringing on end. However, if the product/service you are selling is not up to standard or you have a poor way of handling customer complaints, there is nothing that an SEO consultant can do. His primary job is to increase traffic and put your business website visible to potential customers out there.
SEO Consultant Singapore : Cheap Is Expensive
I understand that you might be on a budget. I understand that SEO consulting is not something that you might have factored in your budget. However, if you are looking to get tangible long-term results that ultimately turn around the fortunes of your business, then you need to be prepared to spend some money.
Truth of the matter is, the man-hours involved to turn the fortunes of your website around come at a cost. To implement a proper SEO strategy, creation of quality content is of essence, link acquisition, technical optimization, social media marketing, all of which require certain skill sets that are better handled by specialists. All these require investments.
And while there are consultants who are quick to undercut and offer subpar services, the consequences are far-reaching to comprehend. I’m not saying that you should spend an arm and a leg. What I’m saying is that to get quality SEO consulting services, you must be prepared to spend a little more.
There Is No “One Size Fits All” Strategy
Diversification is key. Any SEO consultant in Singapore worth their salt will tell you that putting all your eggs in one basket is suicidal. Google is always evolving and a simple SEO consultant, however knowledgeable or successful, can predict what Google will do next.
What if Google comes up with an update and all of a sudden you aren’t enjoying the massive traffic you were enjoying?
A serious professional SEO consultant in Singapore such as Wild would, without batting an eyelid, advise you to have multiple traffic streams. Yes, organic traffic is great. However, to cushion your business against unforeseen occurrences, it should go hand in hand with email marketing, social media marketing, affiliate relationships, and paid search just to mention a few.
This puts you in some sort of buffer zone and should organic traffic drop without notice, you can turn up the volume of other traffic sources. Only work with an SEO consultant with the professional experience and know-how to cushion you against unforeseen circumstances.
While Keyword Ranking Is Important, ROI Is Even More Important
What is the essence of certain keywords ranking highly while return on investment (ROI) is low? It beats logic, right? Avoid any SEO consultant Singapore who is not keen on ROI. If keywords are ranking highly on search engines but there is no commensurate return on investments, that’s a red flag.
A good SEO consultant Singapore should understand that the primary reason their services are required is to help the business increase traffic, exposure, and ultimately sales. A considerable number of SEO consultants are simply focused on rankings and completely neglect your ROI. This is not the route you want to take.
You want an SEO consultant that is invested in your business and wants to honestly see your business succeed and achieve a competitive edge.
Now that you know the things you should beware of before you hire an SEO consultant Singapore, what are the qualities you should look out for?
A good SEO consultant should be honest and upfront with what he is going to deliver. Be it an individual or agency, it is essential that they deliver exactly what they promise. There are a good number of shady consultants out there who promise the moon but deliver nothing to show.
The bottom line is, the strategies they implement should ultimately lead to increased sales.
Secondly, a good SEO consultant Singapore should have great communication skills. Most of the SEO strategies take months and in rare occasions, years to firmly establish. A good consultant should be able to communicate effectively, keep you abreast of the steps they are taking, be easy to be reached, and provide timely updates on whatever it is they are doing.
The bottom line is, an SEO consultant in Singapore plays an integral role in turning around the fortunes of your business. They analyze your business website, find where the problem is, optimize, and ultimately ensure that you get great returns on investment.
If you’ve been looking for a tried and tested SEO consultant Singapore, Wild has got you covered. With a long list of satisfied clientele, professional acumen, great SEO packages, and an unparalleled work ethic, you can rest assured that your SEO problem will be resolved within no time.
Wondering why your website is not picking up or getting the right hits? Wild can help you diagnose what the problem is and set you on the path of success!