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Special Benefits of Using a Hong Kong Paid Media Agency for Your Digital Marketing Campaigns
Are you concerned that your digital marketing efforts are not yielding the anticipated results? If the answer is “yes,” it might be the right time to go to a Hong Kong paid media agency for assistance. This post takes a closer look to determine the basics of paid media in digital marketing, the main categories, and the primary benefits of seeking help from an agency of experts.
Hong Kong paid media agency : The Basics of Paid Media
This is any external marketing effort that involves the placement of paid ads, from display ads to pay-per-click, in different media or digital platforms.
It is an important part of many companies’ efforts to grow their brand awareness for online operations. Advertisements in traditional channels, such television and billboards, also qualify to be paid media ads, but it is pretty challenging to determine when the results under consideration are coming from them.
This is why your selected Hong Kong paid media agency will mainly insist on digital paid advertising because it is possible to follow back, test performance, and make improvements within a very short moment.
Common Paid Media Ads to Consider for Your Company
We must say that paid media ads take varying forms depending on the channels of choice, company/ business, and products. Here is a highlight of some of them:
- Carousel Ads:
These are swipeable ads that allow people to view multiple videos or images in a single ad. On Facebook, you are permitted to showcase about ten products in a single ad, with each featuring a different link. Using the Carousel format, you can add up to ten videos, making it an excellent option to tell a story about your business or service.
- Search Engine Ads
Search engines allow users to place ads on the search engine result pages for their visitors. A good example is the pay-per-click (PPC) advertisements that are shown to visitors but require the advertiser to pay only when a visitor clicks on the ads. It is an excellent strategy for driving short-term sales through advertising.
- Dynamic Product Ads
These ads allow retailers to showcase the products or services that their clients are interested in. The main advantage of dynamic product ads is that it cuts down the workload of creating multiple ad units for a production line. If you design dynamic ads well, they can generate 3X the engagement you get in standard ads.
- Photo ads on Instagram
These ads allow people to promote their brands or products using a single image format. It is one of the most straightforward methods of digital marketing of showcasing products to targeted clients on social media.
- Story Ads
This is another form of media ad which allows users to promote their products to more than 300 million users every day. Make sure to craft the story in a way that the targeted clients can easily identify with your brand and become part of its community.
Five Reasons for Using Hong Kong Paid Media Agency
As the marketing manager, entrepreneur, or acting leader who is responsible for growing sales and driving revenue generation, the idea of working with an agency might be the perfect step to business success. Let’s check some of the benefits to expect from using paid media agencies.
Excellent Focus and Expertise
Agencies are made up of professionals with a lot of experience in digital marketing, from social media to website advertising. They boast of marketing acumen and you can count on them to craft strategies that will not disappoint.
The professionals study and perfect their marketing skills with time, making it possible to craft the best strategy for your business and spot opportunities from a distance.
So, whether you sell software, fitness products, medical supplies, or other products/ services, these agencies will be there to help you narrow down the focus for better results.
When considering hiring a paid media agency in Hong Kong, you should always compare the cost to what an in-house marketing team would take.
If you work with an in-house team, there is a risk of incurring way higher marketing costs because the entire team will draw salaries, bonuses, and allowances in line with labor regulations. This can push the cost so high!
Instead of working with an in-house team, using a paid media agency will be the better option. You only pay the agreed contract fee. If the agency’s team works overtime or overnight to deliver results, no additional bonus will be claimed. The agency will have catered for that. See: why pay more when less can deliver better results!
When you start a marketing campaign, and everything appears to be working excellently, delivering the expected results, the next course of action is scaling it up. It might sound pretty straightforward but always turns out to be a very complex undertaking. For example, the efforts to scale should not be simply focused on intensifying the current efforts.
Rather you need to check closely and identify the possible areas for change to achieve better results.
Working with an agency of experts makes it possible to comprehensively review the current marketing campaigns, which extends to analyzing the content used and what competitors are doing.
For example, did the competitors start copying what you are doing? If they are using similar efforts, the chances are that they will, at some point, start cutting down your market share. So, let an agency of experts help you to take the paid ads to the next level for better results.
The Hong Kong and entire Asia-Pacific market is pretty large, but you are only assured of results if you make the right target. For example, if you have a fitness product, which is the best target?
Is it the urban population in cities like Hong Kong, Shanghai, and Seoul or rural areas? Even after selecting the niche market, you still need to go down to demographics, and this can be time-consuming and expensive. Instead, you should use an agency.
The best Hong Kong paid media agency can help you study the targeted market to ensure only the right population is targeted. They go a step further and identify the paid channels that are likely to yield results.
It is time to get the guesswork out of the way and enjoy the best results from paid ads.
The Experts Help You Transform Paid Ads to Long-Term Strategies
When marketers turn to strategies such as pay-per-click and carousel ads, they are considered forms of short-term efforts to grow sales and brand recognition. However, they require a significant budget, which many companies would want to nip to keep the cost of operations low.
The big question marketers find challenging to answer is “how do you transition from paid ads to organic marketing and still drive a lot of sales?”
Working with a paid media agency makes it possible to create a smooth transition and even increase traffic, leads, and conversions. For example, the agency can help you run an SEO audit to address all issues limiting high ranking.
Further, you are helped to create high-value content, guest posts and the right web design to drive traffic. Running a blog might also come in handy to build your brand’s authority in the industry.
This post has demonstrated that paid media ads can be an awesome method of growing sales and traffic for your brand. To get the results you target, it is prudent to work with the best Hong Kong paid media agency, such as Wild Solutions.
The agency is rated highly by past users, and you can count on its experts to take your brand to the next level. Visit them now to talk to a customer agent and get the assistance you want with digital marketing.