New Era.
New Search Marketing.
Welcome to GEO.

Be seen… or fade away.

79 %

This number shows the traffic loss a website can experience when it appears below a Google AI Overview. In other words, even sites that previously ranked first can see nearly four out of five visitors disappear. Optimizing your presence in generative results has therefore become essential to preserve your visibility and continue attracting qualified traffic.

Generative Engine Optimization (GEO) involves optimizing the visibility and improving the positioning of a website, brand, or piece of content within the results provided by generative search engines such as ChatGPT, Gemini, or Perplexity, by implementing the best techniques to align with their algorithms. The three pillars of GEO are: creating high-quality, well-structured content; building a reliable and consistent presence (mentions, citations, strategic backlink); and applying technical optimization adapted to generative engines.

Being featured in the first answers generated by an AI requires a well-defined keyword and query strategy, clear site structure, high-quality content, and a strong online reliability framework. We identify and analyze the queries relevant to your business, assessing their potential as well as how competitors are leveraging them. Targeting competitive and contextual expressions is essential to securing meaningful, high-quality visibility. Alongside onsite and offsite optimization actions, the goal is to create content that generative engines will consider indispensable — and that users will naturally want to read and share!

Deliverables

Website SEO Audit
Keyword Strategy
Competitor Analysis
Analysis & Planning
Prompt Audit & Roadmap
Technical Audit & Fixes
Content Creation
Earning Mentions
Google Business Profile Optimization
Monthly Reporting
Local SEO
Online Reputation Management

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Reach new heights with our all-in-one GEO solutions.

Dive into the era of augmented search with our all-in-one GEO solutions. Our Generative Engine Optimization agency helps you leverage generative AI to transform your online visibility. We create structured, reliable, and indispensable content, optimize your keywords and technical setup, and make your brand a reference cited by generative engines — not just discovered.

GEO is here. Be part of the movement.

Ready to boost your GEO project?

LEAD GENERATION

Our GEO expertise turns generative interactions into concrete business opportunities. By integrating strategic links, forms, and high-value content, we convert AI visibility into real contacts and qualified leads. Every interaction becomes a chance to strengthen your customer base and take your business growth to the next level.

LOCAL GEO

At Wild, we master all types of AI engine optimization. From structured content and interactive summaries to conversational responses integrated into chatbots, we create formats designed for AI SEO. The result? Your brand gains local visibility, captures your audience’s attention, and becomes an essential reference for your target localized keywords.

E-COMMERCE

For e-commerce businesses, our teams put your product pages, descriptions, and marketing content in the spotlight of generative engines. Your products are discovered directly through AI, attracting highly qualified traffic, boosting conversions, and reducing reliance on traditional advertising.

FAQ

How do generative engines choose which content to cite in their responses?

Generative engines rely on a combination of factors: content quality (structure, clarity, relevance), source credibility (domain authority, reliable backlinks, consistency of online mentions), and the content’s ability to directly answer the query’s intent. Unlike traditional engines, they prioritize contextual understanding over simple keywords.

How does GEO change the traditional keyword strategy?

With GEO, it’s no longer just about targeting high-volume keywords. You need to identify conversational and contextual queries, reflecting how users naturally ask questions to an AI. The challenge is to create content that mirrors natural language and is rich enough to be deemed relevant by generative models.

Does GEO rely solely on content, or is technical optimization still crucial?

Both are essential. High-quality content without technical optimization may go unnoticed, while a perfect site structure without editorial value has no impact. GEO requires a triple optimization: editorial, technical, and online credibility.

Can the impact of a GEO strategy be measured concretely?

Yes, though the metrics differ from traditional SEO. Impact is measured by: frequency of citation in AI responses, quality of generated traffic (qualified clicks, conversions), and share of voice relative to competitors on strategic queries. This requires custom monitoring tools and an analytical approach.

Is GEO reserved for large companies with strong brand recognition?

Not at all. Big brands have a credibility advantage, but SMEs and challengers can quickly gain ground by producing hyper-contextual content and becoming references in specific niches.

How does GEO interact with traditional SEO?

GEO doesn’t replace SEO — it complements it. SEO remains essential for Google Search, but GEO opens a new visibility channel in generative responses. Both must work together: SEO builds authority, GEO turns it into AI-cited references.

Aren’t generative AIs at risk of citing content without driving clicks to the site?

This is a real challenge. However, being cited as a source still demonstrates authority and builds trust. GEO’s goal is to make users want to click through structured, engaging content that promises more than the AI-generated snippet.

What is the future of GEO in an AI-dominated digital landscape?

GEO is set to become a standard for online visibility. As users increasingly turn to AI for their searches, brands will need not only to appear but to influence how they are cited. GEO is essentially about anticipating the future of search.

AUDIT

We assess your presence in generative engines, as well as that of your competitors, to recommend and implement realistic GEO strategies tailored to your goals.

SITE OPTIMIZATION

We optimize your content and website so generative engines can easily understand them, while improving user experience and site structure.

CITATION BUILDING

We develop a network of strategic mentions and citations to strengthen your site’s credibility and increase your chances of appearing in AI-generated responses.